4 June 2021 | BI and data analysis, Pricing strategy, Revenue management, Industry technology, Distribution, Market Insight, data science. As vaccination programmes continue to find success against Covid-19, lockdown policies are easing, and hotels are reopening. Tentative steps are being made toward the resumption of international travel and there is now significant domestic leisure travel taking place in a number of countries. With consumers starting to make travel plans, hoteliers should begin preparing their strategy for reopening and a wider recovery.
As vaccination programmes continue to find success against Covid-19, lockdown policies are easing, and hotels are reopening. Tentative steps are being made toward the resumption of international travel and there is now significant domestic leisure travel taking place in a number of countries. With consumers starting to make travel plans, hoteliers should begin preparing their strategy for reopening and a wider recovery.
Budget season commences in June, an exhausting period for commercial teams, involving rounds of discussion and negotiation. In 2021, add in reopening during a global pandemic to the mix, paired with unpredictable demand and it becomes a wholly different prospect.
The hospitality industry is in many ways unrecognisable from how it looked in 2019. It will likely have changed forever and there are several new concepts and guidelines to take into account when reopening your hotel. These range from operations and training, to marketing and new tech solutions. As demand begins to pick-up in your market, competition will be fierce and the hoteliers who have a well-conceived strategy in place will win business from their competitors. The road to recovery is paved with a host of challenges; that’s why starting strong is vital to future success.
Here are 7 considerations to take into account when reopening your hotel and budgeting for 2022, following the pandemic.