OTA Insight chosen as global partner for parity and business intelligence solutions by Leading Hotels of the World to aid in recovery.
London, Denver & Singapore, April 22nd, 2021 – OTA Insight, the cloud-based data intelligence platform for the hospitality industry, today announced its partnership as a preferred business intelligence provider to TheLeading Hotels of the World (LHW).
Comprising more than 400 hotels in over 80 countries, LHW is the largest collection of independent luxury hotels in the world. Since early 2021, OTA Insight has been providing members of LHW with access to Parity Insight, enabling properties to track parity performance, resolve parity issues and control distribution across OTA and meta search sites.
As optimism and recovery ramp up globally, OTA Insight will expand its collaboration with LHW to offer members a tech stack of award-winning business intelligence solutions. These revenue and distribution solutions include: Market Insight, Revenue Insightand Rate Insight – empowering members to make smarter revenue and distribution decisions that drive business growth when it is needed most.
“It’s an honour to be the preferred business intelligence partner to LHW” said Sean Fitzpatrick, CEO of OTA Insight. “The initial parity program we delivered to LHW was a great success. While current market conditions remain challenging, we’re confident LHW properties that leverage our insights and applications will improve their revenue and distribution decision making during this critical recovery period.”
“Due to the impact Covid-19 has had on our industry, we believe this is the right time for The Leading Hotels of the World to use our scale and identify opportunities to support members in their recovery journey. Our team is diligently working to create strategic group purchasing programs that empower hoteliers to stay independent,” said Phil Koserowski, Vice President, Digital Product Development & Marketing, The Leading Hotels of the World. “By harnessing the collective buying power of the LHW network, we can create more value for our hotels – especially with important partners like OTA Insight – who can drive both short-term recovery and long-term sustainable results. OTA Insight provides market leading business intelligence and rate parity solutions that we believe will be valuable to our hotels during this demanding period.”
Leading Hotels of the World worked with long term partner DayBlink GPO to create a strategic group purchasing program that harnesses the collective buying power of their network of independent luxury hotels. The program helps LWH members capture new demand and find new customers through sales and marketing channels, as well as creating business value in additional categories.
“We conducted thorough research into identifying the right parity and business intelligence partner for Leading Hotels of the World and can safely say that OTA Insight is far ahead of the competition,” said Michael Wong, CEO of Dayblink GPO. “It is a pivotal time for hoteliers and we are more than confident that OTA Insight has the right tools for LHW to maximise revenue opportunities.”
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DayBlink GPO is a strategic sourcing provider for independently owned and operated luxury hotels in the hospitality sector. DayBlink GPO combines years of expertise to help members improve their bottom line and performance efficiency. As an ambassador on behalf of hoteliers, DayBlink GPO negotiates superior agreements with multinational companies across major hotel spend categories by leveraging billions of dollars in member purchasing power. These deals bring instant value, create cost savings, and deliver efficiencies at little to no added effort for our members.